During a crisis, people come to social media for information, connection and entertainment. People become more active during emergencies. They share updates share memes and content on social media platforms. For safety, people stop going out and stop meeting with friends. They use social media to stay connected with their friends and family members.
The same is the case with businesses. It’s difficult for them to adjust to a new way of life. Health and safety is a priority for them. Small businesses owners and advertisers need to find opportunities to build personalized and profitable relationships with their audience from a safe distance.
If you want to promote your business, you must choose which platform you are going to use for your business or brand advertisement. And have clarity about why you chose them.
The best one is Instagram. Why?
Because of their excellent features and because more real Instagram followers Australia than on any other platforms, if you are a noob, you must know about the above points. After going through the procedure of making an account and converting it into a business account etc. You can take advantage of their features. Make fair use of it. Somehow, now you have some idea about Instagram. Promote your business there.
But if after following the proper marketing strategy over there, you cannot promote your business, or it’s not going well. Then, you don’t have to worry about it. I am here to tell you the tips for using Instagram to promote your business. If you did it the right way, it’s a perfect platform to promote your business.
Let’s discuss the tips
1) Stay connected:
We are all dealing with this critical moment and the impact of the coronavirus outbreak on our lives. We’re locked in our house. We can’t meet our friends. We can’t eat at our favourite places. This is a time to show empathy. People are looking for updates and try to stay connected in this isolation. It’s a unique and powerful opportunity if it’s done correctly.
You can’t stop marketing—post on social platforms. And connect with your audience through your content. It’s an excellent opportunity to develop deeper relationships with your audience.
2) Make sure your business can found online:
People are glued to stay online. To pass their time, they spend time online for many that include shopping online. This is not the time to be hidden. Use the Seo strategy to optimize your search related things. Use features so that people can easily find you online. It’s not a time to poke your customers. It’s time to get out of my shell and come to the top of the page.
3) Do not stop posting:
If you can’t sell your product and services in this critical moment, it’s beautiful, but that doesn’t mean you have to stop posting because you are not making good sales. Could you stay connected with them? Let them know about your business or brand. Tell them what you are going to do when this pandemic is over. Don’t be silent at this moment. Share posts that align with your core brand values.
4) Go life:
Shift your business strategy in this unprecedented time. Going live streaming helps you to stay in touch with your customers directly and genuinely. You can increase your engagement 5x times more by going live than pre-recorded videos. People are also seeking opportunities to connect with more people face to face. Answer their questions, update them about the latest your business has to offer. Live streaming is a reflection of your brand, so make good use of it.
5) Communicate with your customers
If your DM is flooded with messages, then manage them and answer their queries. You can also use quick responses to respond quickly and save your time. You can also use Instagram stories to answer the most frequently asked questions.
Don’t put pressure on yourself. Your business is not the only one that is struggling. It’s a difficult time for everyone. Make content. Don’t stop posting. Take some time to get yourself a new schedule.