How to get rank a website on Google first page is a very common question amongst marketers and website owners. Google controls the lions share of search engine traffic (partly due to very clever positioning by paying to become the default search engine in many browsers and partly because its approach was a breath of fresh air from existing search engine companies).
Obtaining rank a website on Google, thus vastly increases the chances of people finding your website. Being on page one is the target of many an entrepreneur, and obtaining the top three is often a celebratory moment, as it can bring a much-needed increase in relevant traffic.
Of course, not all keywords are born the same. They vary immensely in terms of their reliance and search volume, however, that discussion is for another article. Here I want to give you a basic understanding of some of the key ranking factors, including a number of new relevant factors that many marketers have been reluctant to embrace (and at their peril). So if you have been wondering how to get rank a website higher on Google, then this guide is for you:
1) Keyword targeting
The vast majority of SEO still starts with the basics. You must target the keyword you wish to rank a website on Google first page for.
You cannot simply write an article or create a webpage and hope to rank a website for an alternative keyword, it all requires a little more planning. You need to make sure the keywords you are targeting are:
- In the header/title of your page (try to put the keywords in a sentence and try to begin the sentence with the keywords to help Google to help you).
- Spread the keyword throughout the page. This is known as Keyword density and involves repeating the keywords a few times on the page so that they stand out. You have to be careful not to overdo it, but the general good practice seems to be mentioning the keywords after every 150-200 words.
2) Good Content
Google has made it clear that it prefers good content to bad content and is designing its algorithms to eliminate bad content related sites. This means that it is no longer acceptable to write poor but higher optimised articles and hope they will rank a website. Rather, it is preferred to create compelling content that keeps the reader on your site for some time and perhaps even encourages them to click-through to other pages.
Google ranks a website site based on content by looking at how long people stay on your site and the number of pages they visit. One of the ways in which it does this is via:
3) Social Media Popularity
Google really wants to know how many users find your content useful, and one of the metrics used for this is the extent to which your page is shared within social media sites. The number of Facebook likes, Diggs, Twitter mentions and the like all are key factors that help with your rankings. This is perhaps the most neglected of marketing focuses however is predicted to perhaps one day be the greatest influence on your rankings within Google search.
Back-links in essence are simply another measure of your site’s popularity. A backlink is simply a link ‘back’ to your site from another site. Often this is done because the third-party site likes something about your site and wants to encourage their visitors to visit your site.
The more links back to your site, the greater the indication that your content is of greater relevance, and thus rises higher in the search rankings to rank a website.
Correct keyword placement, keyword density and good content quality are all known as ‘on page’ SEO factors as they are all directly on your page.
Backlinks and Social Media mentions are all referred to as ‘off-page SEO factors as they are all on another site out there on the internet.
Ensuring your on-page factors are good enough goes a long way in establishing a search engine presence for your chosen keywords. Off-page factors are largely credited with pushing your rankings higher on Google. The more credible and non-spammy back-links you create (through comments you leave on other blogs, requesting links to your site, writing articles for others to use on their sites etc) and the increased popularity on social media sites (more shares, likes and mentions) the higher your site will rise on Google.
5) Up to date content
No ranking is now safe for ling as Google seems to be introducing a new factor that is gaining relevance and influence, that of course is the recency of your content. Google loves fresh content, a move that encouraged the popularity of blogs, and in order to ensure your rankings remain high, it is essential to constantly add new content to your blog. Google seems to be rewarding those that are continuing to offer great fresh content, so make sure you continue to add value to your website on a continual basis.
That is a very brief guide on how to get your website higher on Google. It is not too difficult, it just requires consistent effort, in order to ensure your SEO influencing factors outrank your competitors.