What is Content Syndication: A Guide To Get Started

Let me introduce you to the world of Content Syndication. The same method that nets some of colleagues hundreds, if not thousands of visitors to their sites for EACH article that they publish. That is targeted visitors who reach your site after liking what they read from you, on other sites.

You may have read a lot of my work already online, but this is perhaps the most powerful, especially for bloggers.

What is Content Syndication?

Content syndication in essence is the widespread publication (or specifically duplication) of your content. Mostly Content syndication is done via the use of content directories (such as Ezine Contents).

Content directories are simply a vast source of content that people submit to. Each content you submit is allowed to contain a ‘resource box’ – a small blurb that can redirect people back to your site. Website owners (including of course other bloggers) can then tap into this resource and reproduce any contents they like onto their own sites.

There are many reasons why people may wish to reproduce their articles. Here are three examples:

Offline marketers who have little need for SEO (people who primarily serve ‘brick and mortar’ businesses) and simply need a reason to constantly bring visitors back to their sites – It is true, not every business needs SEO.

People who have auto-responders but no an article to fill them with

Bloggers who welcome guest an article. Re-producing an article is akin to a guest post and surprisingly not all blogs need fresh exclusive article.

Any such reproduced articles are supposed to also contain your resource box so that readers can eventually find their way back to your site. (In reality, many people cheat the system and ‘steal’ your article without adding the resource box).

Although the words ‘Content Syndication’ has been mentioned online for some time, the vast majority of people have been doing it wrong.

How Content Syndication is generally used?

The typical method of content syndication basically meant writing quick content and submitting it to directories. You would gain a back-link from the content directory (which used to hold some value) and you would gain extra links from certain people who reproduced your content and ‘remembered’ to add the back-link.

Most people would submit the same article hundreds of times (Spinning = have a few words changed to make it seem like a different content, often automated via software). This has done nothing to help your content get reproduced, however, you have gained a poor value back-link for every content that was submitted.

Well, it didn’t take long for the big Google to work out what was happening and see that the content directories were nothing but content farms being filled fast with useless Article. The big ‘Google Slap’ ensued and links from the directories became worthless. Ranking dropped for all those that relied on the directories for the bulk of their ‘SEO’ work and many were left wondering how they could recover or even carry on.

That is except for my special group of friends who were doing very well before the Google Slap, and EVEN BETTER afterwards.

Want to know how you can use their incredible strategy to gain thousands of visitors for each article you submit to content directories, even after the Google slap? Well, I’ll tell you if you buy my new program…  JUST KIDDING!

How to make Content Syndication work for you?

Like all great ideas, this one is going to seem so stupidly simple, you are going to ask why you hadn’t thought about it yourself. However simplicity does not mean it doesn’t work, quite the opposite, it simply means you have no excuse for not trying it out yourselves.

We have to think back to earlier when we discussed who would use your contents that you submit to directories. Remember, there are publications out there on the web, well-respected publications, that will REPRODUCE your work.

Those very same publications will happily show your work to their often large readership bases and help supply targeted visitors back to your site for every article you submit. (All through the resource box at the bottom of your article)

All we have to do is simply create a list of such sites and collect their direct contact information. Then whenever you have new article, you wait for it to be found by Google on your site first (always let Google index the work on your site first, so that you are seen as the original source), then send out a message to your list of people who are definitely interested in reproducing your work! That’s right, not only instant good PR backlinks but back-links that actually get you traffic!

That is TRUE CONTENT SYNDICATION. Now your content is truly being distributed around the web and you are gaining much better back-links, meaning your original content is climbing up the search rankings without you manually creating back-links.

I told you this was going to sound so stupidly simply! My colleagues have lists of only 100 to 200 sites that reproduce an article, yet each email blast they send with new content nets them thousands of TARGETED visitors to their sites. Suddenly, content syndication became both fun and worthwhile. All it takes is a little effort to build the list and then your asset will pay a dividend for a long long time. Let’s break it down so it’s super easy:


A Step By Step Guide To Content Syndication

Step 1:

Find a few content directories (Some of interest may be EzineArticle, ArticlesBase and Associated Article  but there are a ton of others)[/box]

Step 2:

Look for articles that closely represent the type of content that you would write (If I have a plant’s based blog I obviously look for plant contents closest to my area of expertise). If you have reproduced your own contents on directories before, then of course that is where you should start.[/box]

Step 3:

Now we look for people that have reproduced the article onto their sites. I use two main methods for this.

  1. i) the first is simply to copy the headline of the article into your chosen search engine. That will bring up a list of sites that have used the same article with the same headline.
  2. ii) The second is to use Copyscape. This is great to find an article that is syndicated but the site owner may have altered the title to relate better to their audience. I use the paid version, it is only five-cent a search and easy to use. It does not always find all sites with the content, but its results are good enough for me.

Step 4:

From all the sites you have found that reproduce an article, eliminate the ones that failed to add the resource boxes (they are simply stealing an article and no good to you). You may also want to concentrate initially on the ones that seem to be updated the most.

Step 5:

Create a top-notch article that you will send your potential new content syndication partners. It may already be an article on your blog, but it is always best to create something new and relevant for the greater effect the first time you contact them. If using a post from your blog, make sure it is indexed in Google first, as you want your original article to be the highest-ranked.

Step 6:

This is perhaps the most important step. Go to each site individually and send a message directly to them (use their contact form or find their email if possible). We are only going to write to them directly once, so put some effort into this first contact. Introduce yourself, tell them what you can offer (quality articles that they can reproduce on their site, such as the one you are including), tell them why you want to be on their site (be very nice) and ask if they would welcome you sending them any new article directly to save them time in the future.

Step 7:

The vast majority will reply favourable (as you are offering something of value) and in replying will give you access to a contact email address. Add this contact email address to a special list of content syndication partners.

Step 8:

NEVER add that list to an auto-responder series, that is an abuse of their data. Only ever contact this list when you truly have content of GOOD VALUE that they would be interested in sharing.

Step 9:

When you create a new article, make sure it is indexed on your blog first, then simply send them a batch message (using any regular email software, no expensive auto-responders needed) reminding them who you are and adding the new content. Of course, remind them to add your ‘resource box’ too. (blurb at the end of the content which will help direct people back to your site).

Step 10:

Every few weeks, repeat the content syndication partner search so that your list of potential back-linkers increases. Sit back and watch as your articles and blog posts work harder for you than you ever thought possible.

Pretty neat right? Sometimes doing just that 10% extra work will bring you 90% better results. There is no reason why this strategy cannot work for everyone, even those who are already seeing good successes. The Google slap actually meant that people have begun avoiding directories for creating backlinks. That means there are fewer people submitting a good article, and more people out there searching for good content!

Sometimes flowing against the crowd can bring a great result.

The Pros and Cons of Content Syndication

Time is the most valuable resource of a content market and syndication can save you a ton of time in the content creation process. It also has its own risks, which is why we have highlighted the pros and cons of content syndication, as well as what your company should consider or be clear about.

The Benefits of Content Syndication

  • Exposure to target audience
  • Seo boost
  • Lead generation
  • Implicit promotion
  • Brand reputation

Disadvantage of Content Syndication

  • Duplicate content
  • Outranking your own content
  • Inability to collect emails
  • Disreputable websites
  • Poor lead quality

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